Category Archives: Social Media

Facebook is not Direct Marketing

We do a lot of work with small and medium-sized businesses. Questions often come up from our clients on how to be effective on social media, especially facebook, when they are so busy trying to run their business.

Facebook and social media is about communication

Facebook and social media is about communication

They are very fair concerns. I was reading something this morning, and one thing that it mentioned directly addresses a potential client I was speaking with last week: “Understand that Social Media is not Direct Marketing “.

They are using their facebook page like some companies use a mailing list: push, push, push (which, by the way, isn’t the most effective use of a mailing list, anyway).

Social media, especially something like facebook, allows for a conversation. It allows for interaction like polls, quizzed, feedback, and yes, a complaint forum.

Use social media as a ‘soft sell’. Use it to give interesting facts, chat with people, listen (and respond) to complaints, and slip in the occasional product or service announcement. Mix it up. Engage!

Here are the points that were mentioned:

  1. Even if you don’t use the networks, remember to claim your name
  2. Know Your Brand (& Your Goals)
  3. Listen As Much As You Speak
  4. Spreading Your Brand Thin Will Do More Harm Than Good
  5. Be Prepared If Things Go Wrong
  • Bonus. Understand that Social Media is not Direct Marketing

5 Ways Small Businesses Can Maintain a Social Media Presence and Ignore Scaremongering

Changing Your Twitter Header Image (Part 2)

Now that the technical requirements and design considerations for Twitter header images have been covered in Part 1 of this topic, the next step is putting that knowledge to work in creating and uploading a header image to Twitter.

A downloadable Photoshop header template can help you plan, create, and save your header image. It has “helper” layers to show you where the profile photo is positioned, a diagram of image dimensions, sample text you can use to check for readability, and a semi-transparent black gradient layer to test the effect on your header image before you upload it to Twitter.

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Changing Your Twitter Header Image (Part 1)

In September, 2012 Twitter added a header image option allowing users to further customize the look of their Twitter pages. Unlike the profile photo that I wrote about previously, uploading a header image is quite straight-forward and the results are predictable.

Design considerations are a more pressing concern with the header image. You’ll want to ensure that the white text that overlays the header image is readable and that the profile photo (avatar) doesn’t obscure an important part of your image.

In Part 1, we’ll look at header display dimensions, upload specifications, and design considerations. Part 2 provides detailed, illustrated instructions on working with a Photoshop template you can download to help you plan and save your header image. This is followed by instructions on uploading and removing header images from Twitter.

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